basf.com

Failed

Site speed report for https://www.basf.com based on real user browsing data from Google Chrome, sourced from Chrome User Experience Report (CrUX).

Core Web Vitals Assessment

This website fails the Core Web Vitals assessment. It will pass when Core Web Vitals are recorded as good for 75^th percentile of site visitors.

Largest Contentful Paint

4.40sec

Poor

View report

Cumulative Layout Shift

0.16

Needs Improvement

View report

Interaction to Next Paint

121ms

Good

View report

Core Web Vitals history for basf.com

An in-depth look at Core Web Vitals performance.

Largest Contentful Paint

4.40sec

Poor

Reduce LCP by 1.90 sec to reach “Good”.

Largest Contentful Paint (LCP) measures how quickly the largest above-the-fold image, video or text element appears.

Largest Contentful Paint

When primary content is visible

degrading

Last 3 months75th percentile

LCP Experience

Largest Contentful Paint distribution by user experience

Last 3 monthsBy user experience

LCP Resource Type

Breakdown of LCP resource types

Last 28 days

text

65.4 %

image

34.6 %

Last 3 monthsBy resource type

LCP Image load timings

Breakdown of LCP image load timing subparts

Last 28 days

Time to First Byte

2.58 sec

Resource Load Delay

716 ms

Resource Load Duration

327 ms

Element Render Delay

213 ms

Last 3 monthsImage load subparts

Cumulative Layout Shift

0.16

Needs Improvement

Reduce CLS by 0.06 to reach “Good”.

Cumulative Layout Shift (CLS) measures the visual stability of a page.

Cumulative Layout Shift

Page layout shifts

degrading

Last 3 months75th percentile

CLS Experience

Cumulative Layout Shift distribution by experience

Last 3 monthsBy user experience

Interaction to Next Paint

121ms

Good

Interaction to Next Paint (INP) measures the time from the first input event to the next paint.

Interaction to Next Paint

Delays following user interaction

degrading

Last 3 months75th percentile

INP Experience

Interaction to Next Paint distribution by user experience

Last 3 monthsBy user experience

Additional key metrics

These metrics are not categorised as Core Web Vitals, but are worth tracking to ensure a good user experience.

Time to First Byte

3.02sec

Poor

Reduce TTFB by 2.21 sec to reach “Good”.

Time to First Byte (TTFB) measures the time taken for the first byte of a server response to arrive.

Time to First Byte

Initial server response delay

degrading

Last 3 months75th percentile

TTFB Experience

Time to First Byte distribution by user experience

Last 3 monthsBy user experience

First Contentful Paint

3.37sec

Needs Improvement

Reduce FCP by 867 ms to reach “Good”.

First Contentful Paint (FCP) measures the time taken for the first content to appear on the screen.

First Contentful Paint

When content appears on screen

degrading

Last 3 months75th percentile

FCP Experience

First Contentful Paint distribution by user experience

Last 3 monthsBy user experience

Audience summary

Contextual metrics that describe how audiences experience basf.com.

Round Trip Time

141ms

Round Trip Time (RTT) measures internet round trip time experienced by your users.

Round Trip Time

Latency experienced by your audience

degrading

Last 3 months75th percentile

RTT Experience

Round Trip Time distribution by user experience

Last 3 monthsBy user experience

Devices

Types of devices used by your audience

Last 28 days

desktop

21.3 %

tablet

1.3 %

phone

77.4 %

Last 3 monthsBy device type

Navigation types

Method used by your audience to navigate your site

Last 28 days

navigate

79.0 %

navigate cache

12.3 %

reload

3.9 %

restore

0.3 %

back forward

0.9 %

back forward cache

3.6 %

Last 3 monthsBy navigation type

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CrUX Dashboard showing the Core Web Vitals assessment status, Largest Contentful Paint and Cumulative Layout Shift charts and values

Your questions answered

Where does this data come from?

Your summary is generated based on Google’s Chrome User Experience Report (CrUX)—a public dataset of real user experiences for millions of websites. CrUX collects data only for Chrome browser users who opted in (excluding devices with the iOS operating system). The set is updated daily and aggregates the previous 28 days of data.

How do I read this report?

The Core Web Vitals Assessment section shows if your page or site passes Core Web Vitals assessment. The 75^th percentile means that 75% of recordings were lower than showcased Web Vitals values (e.g. 75% of page or site visitors had Largest Contentful Paint of 2.5s or less).

The overall values are categorised as good, to improve or poor. Below, with a breakdown of each metric performance, you can see the percentage of good and poor user experiences and determine where you should make improvements.

Why is there no data for my site?

Your site has to have enough traffic to be included in the CrUX report. New sites are added to the dataset every day, so keep checking in the future or try running a report on the entire domain. In the meantime, you can also monitor Core Web Vitals in Calibre!

How do Core Web Vitals impact SEO?

Google evaluates pages based on content, relevance, quality, engagement metrics and many other factors. Core Web Vitals are a page ranking signal for your pages. To maximise website performance and outrank competitors, ensure all Core Web Vitals meet the recommended thresholds for a superior user experience.

How can I improve Core Web Vitals?

There are numerous ways to improve Core Web Vitals. The best way is to continuously monitor site speed (with tools like Calibre) and follow actionable advice tailored to your context. If you don’t know where to start, read our Getting Started with Web Performance and get actionable advice for specific metrics, such as Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint.

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Screenshot of Core Web Vitals assessment in Calibre