Today, Google announced four experimental ad metrics in the Chrome User Experience Report (CrUX). They’re now in our free Core Web Vitals Test, in a new Advertising section.
Here’s a live report for independent.co.uk to dig into while you read.
Total CPU usage and Total network usage by ads for independent.co.uk: the 75th percentile value, with a trend over the last three months.
The four metrics are:
- Viewport ad density: the share of the viewport covered by ads.
- Viewport ad count: the number of ads visible in the viewport.
- Total CPU usage by ads: processor time used by ad frames.
- Total network usage by ads: data downloaded by ad frames and ad resources.
To be eligible for ad metrics data in CrUX, a site needs an ads.txt file with at least one authorised seller. If there’s no ad metrics data for a site, the Advertising section simply isn’t shown.
Read the ad metrics documentation for the full detail.